What did Portland do before Yo Vintage!? Short answer: we have no idea! Owner Sarah Radcliffe’s eye for vintage has taken her from selling out of her basement to owning Portland’s go to vintage shop in the heart of downtown Portland. We couldn’t talk about Portland style without mentioning Yo Vintage!
What Sarah has done in a few short years with her brand is impressive, Yo! is what you want your closet to look like, with an on point and well curated collection of vintage garments sourced from around the globe.
Radcliffe’s notorious lookbooks and styled shoots have gained Yo Vintage! international notoriety and given Sarah the opportunity to collaborate with some amazing designers and stores (we love this Frances May lookbook she styled!) It’s always a treat to shop around the store and see what treasures line the stores well edited racks - whether it be the perfect oversized coat to your dream jumpsuit. And the large table in the middle of the store is decked out with amazing accessories- by some of our favorite local designers like Primecut bags, SEAECHO, AK Vintage, and Seaworthy jewelry. Stop by the shop to find something new or something old either way it’s a guaranteed gem!
1. Tell us about Yo Vintage!
I started Yo Vintage! in 2010 selling on facebook and photographing vintage (badly) on my front porch when it was sunny and my basement when it wasn't. I wanted a model rather than a mannequin so I hopped on craigslist and met Marlene who modeled / helped me with shipping, measures and uploading for about 3 years (sadly she's moved back to Phoenix now) and we made it up as we went along and learnt so much! Shortly after, we started getting great online press (thanks to Refinery 29) and were able to set up a proper website and move into a studio at Towne Storage and then gradually opened a store front downtown in 2012!
2. What made you decide to open a store front?
I think I was in the right time at the right place - I was visiting Seattle for the weekend and got chatting to a guy who worked at Blackbird (funnily enough he now works at Tanner Goods) and he told me there was a space opening up in the Blackbox building, I went in on the Monday and signed a lease and that was it! I love our space though - I'm really lucky to be here and think having a store front has really helped increase business and my love of what I do!
3. What is the concept behind the store?
Vintage, New, Local, Rad !
4. How did you come up with the name Yo Vintage!?
It was actually a late night skype session with my sister who lives in Switzerland - we were joking about 'Yodell' Vintage, then landed on Yo Vintage! - which I think works with the playful aspect of what we do!
5. How do you find designers you showcase in your shop?
Most of them are friends! Sometimes we trawl through Etsy too (or I ask my sister who has a shop in England who she's stocking!)
6. What are your top 3 favorite things in the store?
My brilliant shop babes - Ally, Colleen and Sasha for sure ;)
7. Who are your style icons?
8. Where are your favorite places to shop?
Oko! Up on NW Thurman is the best hidden gem in town for jewelry. I love Palace and Red Light for vintage finds and Frances May for some lovely staples.