Well Made Goods is one of the newer additions to the thriving West End of town that has come to be known for it's amazing food and even better shops. WM Goods is full of fantastic women's clothing, housewares, art and perfect gifts. Owner Whitney Goodman welcomed us into her store a few days after she opened doors, she had great stories and showed us some amazing clothing lines that we are very excited about. Whitney is a Portland native that recently relocated back to Portland after spending time away working in LA and New York to open WM Goods. It was always her dream to own a retail space but her work life in New York kept her plenty busy. When she caught wind that her dream space was opening in town she couldn't not take the leap and got the ball rolling on what felt like a far away goal. WM Goods' space was transformed in collaboration with Elk Collective into a comfortable shopping environment that feels unlike anything else in Portland. The spacious shop makes you feel right at home with it's large corner windows, sky light and fireplace - it is a space that you want to take your time and enjoy! The carefully curated lines that are in WM Goods are seriously impressive. We were blown away by the brands Priory, Namche Bazaar and The Great. Make sure to swing by WM GOODS located on SW 11th and SW Alder!