Studio Visit: Norwood

Hats are a staple of Portland because we all need a little extra protection from the rain and Pendleton patterns define our rainy city, so when the two are combined magic happens and that magic is Norwood. Antonio Brasko is making some awesome hats that are designed to withstand the elements of the Pacific Northwest. From beanies, using water proof fabrics and Pendleton 5 panel hats. Each hat is unique with a slightly varied patterns, and branded with the signature Norwood wooden label.  Norwood plays with color and patterns making hats a serious statement pieces. Brasko is also expanding the collection to select clothing and accessories -  it’s definitely something to look forward to!

 

BRANDALISM: Spray can project is Antonio's art show coming up in L.A. at The Seventh Letter flagship store and gallery, March 8-22. 

norwood_web.jpg
norwood_web2.jpg
norwood_web3.jpg
norwood_web4.jpg
norwood_web5.jpg
norwood_web6.jpg
norwood_web7.jpg
norwood_web8.jpg
norwood_web9.jpg
norwood_web10.jpg
norwood_web11.jpg
norwood_web12.jpg
norwood_web13.jpg
norwood_web14.jpg
norwood_web15.jpg

 

1. Why Portland? What was it that drew you to Portland or has kept you here?

Portland has a large creative community and great brands like Nike, Adidas, Dr. Martens, Intel, etc. I knew it was where I needed to be if I wanted to take my work to the next level. Since moving here I’ve had the opportunity to work with very creative minds and partner with some really amazing brands. Along with Portland’s progressive culture and great food it was an easy choice.

2. What are your favorite things happening in Portland (design or otherwise)?

I think Portland is just starting to really get into the urban/streetwear culture and because of this we will start seeing more and more brands emerging with a strong Pacific Northwest influence.

3. How did your brand start?

Norwood started in 2012 as a side project inspired by my move to the Pacific Northwest. I wanted it to be a platform for me to execute ideas and try new things. I spent the first 6-8 months developing the identity and brand strategy before prototyping and sampling the first pieces. During this time I was also designing other elements of the brand like the website, hang tags, lookbook, etc. to insure every aspect of the brand remained cohesive. Since then I’ve taken Norwood to Agenda in Vegas where it was well received. Our Pendleton Collection is now available at select retailers globally. I’m also really excited to show our spring 2014 collection this March. For Fall 2014 we will be growing our collection to include apparel, outerwear and lifestyle accessories. It’s been a great journey so far and I’m really thankful for all the support we’ve received. 

4. What has been your biggest obstacle?

Balancing all the work that goes into running Norwood along with my other projects like the Brandalism art exhibit that kicks off this March at The Seventh Letter in Los Angeles. There’s a lot of work that goes into events like this. Each show experience has to be better than the next. Pushing that envelope is probably the most challenging. 

5. Who is your style icon(s)?

It’s always changing, but I think Pharrell is always on point. Can’t forget Mark McNairy. His collections are always the right balance of edge and elegance. Nick Wooster is definitely on the list, but mainly for the business acumen. And if we’re talking kicks then I gotta go with Ronnie Fieg. He’s been delivery neckbreakers for a minute now.

6. What are your favorite things about Portland?

Growing up in Florida I didn’t get to experience much seasonal change. It’s always sunny and warm, even in the winter months. Living in Portland you can experience that along with the autumn and winter seasons, which allows for some better styling/layering during the cold months.

7. What neighborhood describes your style the best? 

It’s kind of hard to describe my style because I’m always switching it up. More recently I’ve been on that urban/outdoor vibe. If I had to choose a way to describe my style I’d have to say city streets meet rugged outdoors.

8. Your favorite thing about your workspace?

It’s become the headquarters for everything I do. Everything from conceptualizing, design, and art projects, photo shoots, order fulfillment, etc. is all done in-house. This is great because it allows me to oversee quality and control output to insure that our products satisfactory.

9. 5 things you can’t live without.

Music

Pilot G2 Pen

Adobe Photoshop/Illustrator

Nike FlyKnits

Imagination