We spent a sunny but chilly saturday afternoon with Lavenda Memory in her Hollywood neighborhood home. It’s easier to mention the things that Lavenda isn’t before we start listing the things that she is; mother, photographer, blogger, actress, model, vlogger, personal shopper and stylist. It all sounds like a lot but Lavenda does it all so well! At the end of the month she is launching a new website Lavenda’s Closet focusing on video and fashion blogging. If she puts her mind to it, Lavenda does it and does it all well!
The launch for her new website is Jan. 31st at Union/Pine from 7 -10pm! Come join all the fun and meet one of P.S. Co.’s favorite ladies!
1. Who is your style influenced by?
My mom in the early 90's. She had a really chic look and always wore well fitted pieces with oversized shades.
She seemed to glamorous to me.
Currently I'm influenced by the underground street bloggers I follow on Tumblr or Instagram. I follow the shows and magazine editorials, but I love the accessibility of real street style.
2. Favorite place(s) to shop in Portland?
Eg Page, Shop Adorn, Mojave, Urban Outfitters, HollyWood Vintage
3. Describe your style!
A feminine tomboy if that's a thing, haha.
I gravitate towards the unexpected, but I also incorporate a lot of classic fits.
I'm willing to try anything, but if I don't love it I will try and push the envelope to make it more "me".
4. What is your winter must have?
My light oversized Cobalt Coat we shot :)
5. 5 things you can’t live without?
1. My hammered gold rings from Shop Adorn. I wear two of them layered on my right hand everyday, no matter the outfit.
3. YSL Touche Eclat
4. My iphone. It's my personal computer, camera, journal and music source.
5. My daughter, Ella. Hello. She should have been #1, haha.
6. 3 favorite items in your closet?
My Gap BF jeans. I live in them and they go with everything.
My Zara Military Peacoat from last season. Still going strong ;)
All my heels.
Must. Be. Taller.
7. How do you choose what you wear in the morning?
It can take me a long time. I'm not the kind of person who plans out outfits. It kind of comes together between breakfast, brushing my teeth and
throwing on a few different shirts.
Other times I just throw on a tried and true look and run out the door.
8. Tell us two truths and a lie!
My real last name is Memory.
I was born with 11 fingers.
I was bit by a snake.
9. What is the best thing about your job?
I love all my jobs. My day job is a photographer. I love working with people. The interaction and collaboration toward making a product we all love is rewarding.
Being surrounded by fashionionable creatives who challenge me keeps me sharp and inspired too.
Blogging is an adventure that allows me to peak inside all other fashion realms. I love it all!
10. Any shopping advice you have?
Figure out your body type and then some silhouettes that elongate and compliment your proportions.
If you're more daring, try mixing more colors and textures. Keeping one classic piece in each look will pull it all together :)